Cosmetic Retailing

• Introduction to the cosmetic and fragrance industries.
• Developing a professional image and effective customer skills.
• Field trip to various cosmetic counters.
• Retailing cosmetics - make-up techniques and looks.
• Hygiene at the make-up counter.
• Cosmetics display and merchandising techniques, inventory control.
• The make-up consultation.
• Customer relations and professional terminology.
• Customer colouring and seasonal fashion trends for cosmetics and fragrances.
• Sales and client services.
• Role playing exercises.

Hairstyling Seminars for the Make-up Artist / Wigs & Pieces

Make-up artists are often expected to have basic hairstyling skills. This is particularly important for fashion shows and fashion photography and can make the difference between getting the booking or not.

• Introduction to hair structure, hairstyling equipment and hairstyling products.
• Hairstyling trends and current fashion looks: videos and magazines.
• Analyzing various head and face shapes for the best styling looks.
• Hair care, styling tips and techniques.
• Demonstration and practical work: rollers, hot rollers, hot sticks, iron, and crimpers.
• Demonstration and practical work: scrunching, teasing, braiding, updos.
• Working with the photographer, stylist and other members of the production team in various situations.
• Introduction to the application of wigs and ventilated pieces.