FASHION

Cosmetic lines, magazine editorials, models, photographers, ad campaigns, portfolios, designers, runway - this is fashion.

In the Fashion industry, make-up artists are constantly challenged to anticipate and interpret fashion trends; understand how make-up will translate from a black and white newsprint campaign to a full colour magazine editorial; and how to manage the diverse and complex personalities of clients, customers, designers, models, production staff and editors. This is an area of Make-up that can move beyond traditional retailing and allow you a high degree of creative expression.

Your work is diverse. It may require you to design a make-up "croquis" for a runway collection, collaborate with the photographer and stylist on a fashion photo shoot, consult with a modelling agent in developing a model's portfolio, develop a strong and loyal clientele for a cosmetic line, successfully capture the "look" for a bride and her wedding party or share your technical and artistic expertise as a featured Make-up Artist for a major cosmetic company.

Make-up artists need a wide ranging repertoire. The more expansive and refined your skills, the more marketable you are. Make-up Director, Todd McIntosh, is a firm proponent of make-up artists needing to learn it all. Specializing in just fashion, film, or theatrical make-up really limits your employment prospects and your ability to best interpret or define a character, actor, model or customer's features and needs. What we do best at Blanche Macdonald is help you to develop the knowledge, skills and confidence you need to market yourself globally.