FASHION FERVOUR: GLOBAL FASHION MARKETING GRADUATE AMANDA WATT TAKES ON THE WORLD OF HIGH FASHION AT HOLT RENFREW VANCOUVER!
With their unique fashion voices, these Blanche Macdonald Global Fashion Marketing graduates are taking the industry by storm. Articulating their story to the world, our grads have navigated their way through fashion's ever-evolving terrain, bridging the gap between knowledge and success: from luxury retail brands and glossy magazine offices, to prestigious PR firms and leading buying agencies. Our grads are 'serging' ahead of the trend, climbing the ranks of local and international scenes, one fashion forward trend at a time. Meet these burgeoning fashion mavens that have become part of this thrilling community in our Fashion Fervour storytelling!
Set your mind to it and it may happen. Do it with heart and it's guaranteed. Blanche Macdonald Global Fashion Marketing graduate Amanda Watt has approached her burgeoning career with this doctrine, hustling (with heart) on her way to become Marketing Coordinator at Vancouver’s coveted luxury retail department store, Holt Renfrew. From setting up large scale events featuring the most buzz-worthy designers and mega-names in the industry, to coordinating intimate fêtes, prepping hundreds of swag bags and sourcing for what's to come next, she's always on her toes, ready to tackle the next big fashion moment. Meet Amanda Watt, gracious, accomplished and fanatical for Fashion.
Blanche Macdonald: What was your favourite part of our Fashion Marketing program?
Amanda Watt: All of it! It was such a truly amazing experience that I will always treasure. I remember being so inspired by [Blanche Macdonald Fashion Program Director and Instructor] Peggy Morrison’s passion that no matter what she was teaching I loved it; her stories and Show and Tell were something that I would have never imagined I would be fortunate enough to be a part of. I truly believe that I would not be where I am today if it was not for Blanche Macdonald and the opportunities and goals it helped me realize.
BMC: How did the Blanche Macdonald Career Department help you in pursuing these goals?
AW: Honestly, if it wasn’t for the guidance of [Blanche Macdonald Career Director] Mel Watts while I was in school, I would never have had the opportunity to intern with Holt Renfrew, and if it wasn’t for that, who knows where I would be today! I truly believe that my internship was the first and most crucial step in starting my career in fashion. I fortunately still get to see Mel from time to time. I really should stop into the campus more than I do, though!
I have been lucky enough to now be heavily involved with the internship program here at Holts. It is an incredible way to get your foot in the door! The Internship Program is something that I hold very close to my heart and I have had the opportunity to meet some extraordinary Blanche students along the way.
There’s no substitute for genuine glamour. Which is why, when Blanche Macdonald was seeking a venue to host the 2016 Fashion Design Graduate Show, once we set eyes on the Grand Ballroom at the historic Hotel Vancouver, the decision was easy. The contrast of Imperial Russian style elegance with the bold, ultra-modern debut collections from some of Canada’s most promising new designers was too tempting to resist.
The result was Neon Dreams, the most spectacular – and to many attendees the best – Blanche Macdonald Graduate Fashion Show in the School’s storied history.
“The Hotel Vancouver is such an iconic piece of this city,” explained Fashion Director Tyler Udall. “They’ve done an incredible job preserving the original designs and over the years the hotel has been peppered with bits of luxury. Incredible fashion houses like Dior, Gucci and Louis Vuitton are now occupying retail space in the hotel. It seemed like a fitting space for our show.”
Under the sparkle of Vancouver’s most magnificent chandeliers Blanche Macdonald’s grads’ collections shone, as two glorious fashion shows unfurled on a chilly November afternoon and evening, the first for graduates’ friends and families; the second for the city’s assembled fashion media. For Tyler, presenting collections that could hold their own in the most extravagant surroundings was a testament to a special group of graduating designers.
“This group had more than a few extremely focused students. There are always a handful who come in and treat Fashion School like a military operation: up at 5am, working until 11pm and really pouring their blood, sweat and tears into their collections. There were several of them this year and it was a treat to see how well they worked and how much they bonded as designers and friends.”
“What drew me to fashion was how it kept moving. Nothing’s iconic any more. It’s always, ‘What’s next? What’s next?’ I like that!”
KT Auleta’s high velocity love affair with fashion continues to take her around the world. The New York City-based photographer and director is in perpetual motion, travelling from country to country shooting with clients like Hugo Boss, Sephora, Louis Vuitton, Tom Ford and Marc Jacobs, and titles including Vogue, GQ Style, Elle and Glamour. But on a layover en route to China she somehow found the time to visit Vancouver, Blanche Macdonald and her close friend, Fashion Director Tyler Udall, to give an engrossing presentation to students at Canada’s top Fashion School.
Over the course of a fascinating hour KT revealed her journey from intern to globetrotting photography superstar, the changing face of fashion imagery (including why she now shoots stills and video simultaneously) and the art of building a great creative team.
“I’m looking for good communicators,” she explained in response to one of many questions from the floor. “I want people to take pride in their work. I want people I can trust to do their job well. I want them to feel empowered. I love working with new models, giving them wings and watching them blossom.”
FROM EXCELLING AS A STUDENT TO SHINING AS A DESIGN MENTOR ANAHITA MONZAVI FINDS HER CALLING AT BLANCHE MACDONALD
With thousands of artists, stylists and designers soaring into our halls from around the world each year, our classrooms have become dynamic global communities under the unitedly diverse banner of our Blanche World – a United Nations of creativity! In a glorious culture clash, our International students import a vibrant collection of new customs, insights and inspiration that colour our world in exciting new ways. The leap from their home countries to our corner of Canada comes with big change, courage and incredible journeys. Speaking in the international language of passion, we sit down with our global talent to talk the dreams that brought them here, the challenges they overcame, and all about the power of being an artistic representative in a new country. Meet the burgeoning stars that have joined us from around the globe in our UN storytelling!
"Fashion Design is my passion. I never get tired of what I do. It’s hard to put in words, but I never imagined I would love fashion and design the way I do. It’s just the right thing for me."
Though Anahita Monzavi graduated from Canada's Top Fashion School in the spring of 2015, she was immersed in the world of Fashion Design well before that. Originally from Esfahan, Iran, Anahita worked for over eight years in fashion before moving to Canada, with five of those years spent running a showroom and designing custom evening and bridal gowns for a myriad of A-list clients. With an inherent knack for design, Anahita is proof that talent and fate so often fall hand-in-hand. When she walked through our doors on her first day at Blanche Macdonald, we knew she was exactly where she was meant to be.
"When I first came to Canada,” she says, “I spent a lot of time researching and talking to people about which school I should go to. I already had experience so I didn't want to go back to Fashion Design school for four years. My friends and family who are from Vancouver said that I must go to Blanche Macdonald, that it was the best school. After that I did not look anywhere else."
After spending a mere two years in Vancouver, Anahita has gone from excelling as a student to shining as a mentor and instructor for budding designers. She's been impressing the fashion community since she first enrolled at Blanche Macdonald, so her accomplishments have come as no surprise. Investing the same attentiveness in fashion instruction as she does with her professional career, Anahita credits the mentorship of Senior Pattern Making and Construction Instructor Brenda Swinglehurst as well as Program Directors Peggy Morrison and Donna Baldock for her academic successes.
"Studying here [at Blanche Macdonald] was the best decision I ever made,” Anahita says. “I loved every minute of it and appreciated all of my teachers so much. I'd have to say that Pattern Drafting and Garment Construction with Brenda were two of my favourite classes. I also loved Fashion Awareness with Peggy and Fashion History with Donna. I wanted to absorb everything they had to say."
INSPIRATION TAKES SHAPE AT THE BLANCHE MACDONALD FASHION DESIGN ALUMNI SHOW AT VANCOUVER FASHION WEEK
This year at Vancouver Fashion Week, there was a runway platform unlike any other: The first-ever collaborative show between Blanche Macdonald and the city’s top-trending sartorial event unfolded under the eyes of the city’s fashion and media industry elite.
From the moment the models began to emerge, it was clear that this showcase was a showstopper. Ten carefully curated Blanche Macdonald Fashion Design alumni from all over the world revealed three looks each to a packed forum of wall-to-runway journalists, bloggers, photographers, industry professionals, and fashion fans.
The audience found themselves whisked from one delight of to the next – first transported to the lively and eccentric world of Alex S. Yu; then to the fabulous collection of Evan Clayton’s magical-girl couturiere; then awed by the hand-formed and dyed wool of Garret Alexander Elphee’s singularly unique creations; then tantalized by the glittering animal prints and feathers put to use by Maryam Asgari. The startling range of stories, aesthetics and influences displayed by this prodigious international set of designers elicited the standing ovation that capped off the inaugural BMC x VFW show.
Think working as a wardrobe stylist means a never-ending stream of free clothes and cutting edge looks? For Blanche Macdonald Fashion Marketing graduate and Cross-Canadian stylist Jessica Clark the reality is a little different.
“As a stylist people think you’re always working with high fashion. But on commercial jobs I need to make people look real. That’s what my job is a lot of the time. My clients are trying to sell a product, so I’m trying to meet the creative vision of the ad agencies and art directors. How can I make this actor or model look like they own this product? How can I make them look like the target market?”
Jessica is adept at answering those questions. Regularly travelling across Canada, from her native Alberta to Vancouver to Toronto and beyond, she’s styled for household name brands like Revlon, Maison Simons, Honda, Adidas, Kate Spade, Vince Camuto, Poppy Barley and American Crew. Her portfolio is understandably full of high end looks for magazines, designers and modelling agencies, but Jessica is acutely aware that being a successful stylist requires more than surfing the wave of the latest trends.
“I was recently flown to Toronto to work on an ad for an agricultural supply company,” she continues. “It doesn’t sound glamorous but it was an amazing campaign. A young farmer is proudly looking over the fields thinking ‘This is all going to be mine some day.’ If you’re working on a farm, you’re probably not going to be wearing an expensive jacket. I needed to make the clothing look like it had been worn for decades. The images are telling the story, so those images need to be believable. For a job like that I make mood boards so everybody is on the same page. We’re a team, so I’m in constant communication with the clients and photographers. I want to be sure what I’m providing is what the clients want. And if they don’t like my first choice, I have five other outfits on hand ready to go.”
Professionalism comes naturally to Jessica. Her father is a commercial photographer and he provided the teenage Jessica with an introduction to the world of advertising, opening doors as she began a brief modelling career. It was on one of those modelling gigs where Jessica had her first encounter with the world of professional styling.
“Stylists weren’t common growing up in Alberta, so when this guy started putting my belt on backwards, telling me to put my dress on backwards and throwing another dress over the top I thought it was so weird, even though I understand what he was doing now. I asked him what he did, and he said he was a stylist. I thought, that sounds like a fun job. I like putting outfits together.”
BLANCHE MACDONALD FASHION MARKETING GRADUATE TALYA LEE TALKS TRAVEL, PR, GIRL POWER AND TORONTO'S RENAISSANCE
Public Relations maven Talya Lee is where effortless street style and old-school hustle come together. Following her love of the arts and honoring her wanderlust roots, she circled the globe after graduating from Blanche Macdonald’s Global Fashion Marketing Program, dipping her toes in the most exotic of locales. Today, with her feet firmly planted in Toronto’s bustling creative community and PR circles, Talya’s days are a whirlwind of fashion, events, travel, and collaboration amid Canada’s epicenter for the arts.
Streaming in via Skype from Toronto on a chilly afternoon, Talya’s signature mass of dark brown curls vie for a majority the screen as her metal, minimalist accessories glint in the sunlight that haloes her head and shoulders. Everything about Talya—from her posture to her grin—speak volumes about this genuinely cool and humble social media maven. Leaning in eagerly towards the screen, Talya offers greetings and kind words from her bare-lipped smile that immediately sets a tone of old friends catching up rather than a cross-country Skype call. Talking New York Fashion Week, Canada’s national treasure (hint: you probably know her too!), girl power and Toronto’s artistic renaissance, here’s Talya giving us an insight to her self-made, ultra-chic and creatively centered world.
Blanche Macdonald: A quick glance at your social media platforms tells us that you do a lot, but your main gig is PR.
Talya Lee: PR is my bread and butter and my outlet. The reality is that if you want to be doing something creative, it can be hard to make money. I found that with my role at Langton PR, it was a really great spot for me to be and I’m actually good at it! But because I have a great day job, I can be a bit pickier about the other projects I take on. Those vary from creative direction to styling to branding awareness and strategy; basically, whatever is needed visually. I’m very familiar with all kinds of art so I can connect to it in a lot of different ways. PR helps me translate the visual aspect into branding strategy.
BMC: Tell us about the PR work you do with Langton. What kind of events do you go to? What types of clients do you work with?
TL: Working at Langton has been a great learning experience. We focus largely on beauty and lifestyle brands and build multi-tiered initiatives. I myself get to straddle a couple of different roles such as Account Management as well as Social Media Strategies. Every day is completely different. Some days I’m planning a big event for a new product launch for key VIP media and other days it’s about driving a new social media campaign with influencers. We have been really lucky and worked over the years as a team and as individuals to build great initiatives around brands like Joico, Elizabeth Arden, Vita Liberata, and so many more. I think one very important lesson for all of us has been in learning the power of being a great team—working as a unit and not being afraid to get our hands dirty because the road to success isn’t always glamorous.
BMC: You must have made a lot of great connections so far in Toronto.
TL: It was a lot of pounding the pavement, but social media was really great for making connections and networking too. You can see someone’s gallery, for example, and you can immediately understand their hustle. I met a lot of people who I love to work with now just by reaching out over social media. The thing is, in this city everybody is a mover and a shaker, so it’s not weird to reach out to someone and say, ‘Hey, I love what you do. Can we connect?’ But I also did a lot of collaborations for free. As people started moving up in the world, they started taking me with them.
初次見到Yupin Tsai的人，都會立刻被她輕柔又有些害羞說話方式所吸引。這樣內斂的性格，却藏在她一頭紫紅色挑染短髮和高於眉梢的齊瀏海造型下，极具反差。 Yupin有著一顆樂於冒險，不安於現狀的心。她簡單又實事求是的處世以及學習態度，讓她成為深受老師喜愛的學生。
“我聽說有個朋友在這裡學習國際市場營銷的專業後，毅然決定來到Blanche Macdonald學習。其實Blanche Macdonald在台灣非常有名！”
來到一座新的城市生活，對於一個國際學生來說，最大的挑戰就是語言。每天放學後，Yupin都會專門留下和時尚營銷專業的系主任還有任課老師, Donna和Peggy 一同再復習一遍學習資料。這也讓她感受到學校的老師們對於學生非常的關心和負責。
畢業回到台灣後，Yupin很快就發現曾經在課堂里學到的知識，在她離開溫哥華後對她產生了很大影響和幫助。在BMC國際時尚營銷專業的學習給了她創業的自信，並且這影響著她每一天在自己創辦的電商公司 Nine to Night上的決策。憑藉著對台灣時尚文化的敏銳嗅覺和分析，她能夠有針對性的不斷滿足客戶們的需求。Yupin主要穿梭往返於泰國以及韓國兩地進行採購，並且通過社交媒體渠道建立與客戶們的聯繫，提升客戶忠誠度。在短短一個月之內，她就已經收穫超過3500個“贊”，並且這個數字還在不斷增長。