“What drew me to fashion was how it kept moving. Nothing’s iconic any more. It’s always, ‘What’s next? What’s next?’ I like that!”
KT Auleta’s high velocity love affair with fashion continues to take her around the world. The New York City-based photographer and director is in perpetual motion, travelling from country to country shooting with clients like Hugo Boss, Sephora, Louis Vuitton, Tom Ford and Marc Jacobs, and titles including Vogue, GQ Style, Elle and Glamour. But on a layover en route to China she somehow found the time to visit Vancouver, Blanche Macdonald and her close friend, Fashion Director Tyler Udall, to give an engrossing presentation to students at Canada’s top Fashion School.
Over the course of a fascinating hour KT revealed her journey from intern to globetrotting photography superstar, the changing face of fashion imagery (including why she now shoots stills and video simultaneously) and the art of building a great creative team.
“I’m looking for good communicators,” she explained in response to one of many questions from the floor. “I want people to take pride in their work. I want people I can trust to do their job well. I want them to feel empowered. I love working with new models, giving them wings and watching them blossom.”
FROM EXCELLING AS A STUDENT TO SHINING AS A DESIGN MENTOR ANAHITA MONZAVI FINDS HER CALLING AT BLANCHE MACDONALD
With thousands of artists, stylists and designers soaring into our halls from around the world each year, our classrooms have become dynamic global communities under the unitedly diverse banner of our Blanche World – a United Nations of creativity! In a glorious culture clash, our International students import a vibrant collection of new customs, insights and inspiration that colour our world in exciting new ways. The leap from their home countries to our corner of Canada comes with big change, courage and incredible journeys. Speaking in the international language of passion, we sit down with our global talent to talk the dreams that brought them here, the challenges they overcame, and all about the power of being an artistic representative in a new country. Meet the burgeoning stars that have joined us from around the globe in our UN storytelling!
"Fashion Design is my passion. I never get tired of what I do. It’s hard to put in words, but I never imagined I would love fashion and design the way I do. It’s just the right thing for me."
Though Anahita Monzavi graduated from Canada's Top Fashion School in the spring of 2015, she was immersed in the world of Fashion Design well before that. Originally from Esfahan, Iran, Anahita worked for over eight years in fashion before moving to Canada, with five of those years spent running a showroom and designing custom evening and bridal gowns for a myriad of A-list clients. With an inherent knack for design, Anahita is proof that talent and fate so often fall hand-in-hand. When she walked through our doors on her first day at Blanche Macdonald, we knew she was exactly where she was meant to be.
"When I first came to Canada,” she says, “I spent a lot of time researching and talking to people about which school I should go to. I already had experience so I didn't want to go back to Fashion Design school for four years. My friends and family who are from Vancouver said that I must go to Blanche Macdonald, that it was the best school. After that I did not look anywhere else."
After spending a mere two years in Vancouver, Anahita has gone from excelling as a student to shining as a mentor and instructor for budding designers. She's been impressing the fashion community since she first enrolled at Blanche Macdonald, so her accomplishments have come as no surprise. Investing the same attentiveness in fashion instruction as she does with her professional career, Anahita credits the mentorship of Senior Pattern Making and Construction Instructor Brenda Swinglehurst as well as Program Directors Peggy Morrison and Donna Baldock for her academic successes.
"Studying here [at Blanche Macdonald] was the best decision I ever made,” Anahita says. “I loved every minute of it and appreciated all of my teachers so much. I'd have to say that Pattern Drafting and Garment Construction with Brenda were two of my favourite classes. I also loved Fashion Awareness with Peggy and Fashion History with Donna. I wanted to absorb everything they had to say."
INSPIRATION TAKES SHAPE AT THE BLANCHE MACDONALD FASHION DESIGN ALUMNI SHOW AT VANCOUVER FASHION WEEK
This year at Vancouver Fashion Week, there was a runway platform unlike any other: The first-ever collaborative show between Blanche Macdonald and the city’s top-trending sartorial event unfolded under the eyes of the city’s fashion and media industry elite.
From the moment the models began to emerge, it was clear that this showcase was a showstopper. Ten carefully curated Blanche Macdonald Fashion Design alumni from all over the world revealed three looks each to a packed forum of wall-to-runway journalists, bloggers, photographers, industry professionals, and fashion fans.
The audience found themselves whisked from one delight of to the next – first transported to the lively and eccentric world of Alex S. Yu; then to the fabulous collection of Evan Clayton’s magical-girl couturiere; then awed by the hand-formed and dyed wool of Garret Alexander Elphee’s singularly unique creations; then tantalized by the glittering animal prints and feathers put to use by Maryam Asgari. The startling range of stories, aesthetics and influences displayed by this prodigious international set of designers elicited the standing ovation that capped off the inaugural BMC x VFW show.
Think working as a wardrobe stylist means a never-ending stream of free clothes and cutting edge looks? For Blanche Macdonald Fashion Marketing graduate and Cross-Canadian stylist Jessica Clark the reality is a little different.
“As a stylist people think you’re always working with high fashion. But on commercial jobs I need to make people look real. That’s what my job is a lot of the time. My clients are trying to sell a product, so I’m trying to meet the creative vision of the ad agencies and art directors. How can I make this actor or model look like they own this product? How can I make them look like the target market?”
Jessica is adept at answering those questions. Regularly travelling across Canada, from her native Alberta to Vancouver to Toronto and beyond, she’s styled for household name brands like Revlon, Maison Simons, Honda, Adidas, Kate Spade, Vince Camuto, Poppy Barley and American Crew. Her portfolio is understandably full of high end looks for magazines, designers and modelling agencies, but Jessica is acutely aware that being a successful stylist requires more than surfing the wave of the latest trends.
“I was recently flown to Toronto to work on an ad for an agricultural supply company,” she continues. “It doesn’t sound glamorous but it was an amazing campaign. A young farmer is proudly looking over the fields thinking ‘This is all going to be mine some day.’ If you’re working on a farm, you’re probably not going to be wearing an expensive jacket. I needed to make the clothing look like it had been worn for decades. The images are telling the story, so those images need to be believable. For a job like that I make mood boards so everybody is on the same page. We’re a team, so I’m in constant communication with the clients and photographers. I want to be sure what I’m providing is what the clients want. And if they don’t like my first choice, I have five other outfits on hand ready to go.”
Professionalism comes naturally to Jessica. Her father is a commercial photographer and he provided the teenage Jessica with an introduction to the world of advertising, opening doors as she began a brief modelling career. It was on one of those modelling gigs where Jessica had her first encounter with the world of professional styling.
“Stylists weren’t common growing up in Alberta, so when this guy started putting my belt on backwards, telling me to put my dress on backwards and throwing another dress over the top I thought it was so weird, even though I understand what he was doing now. I asked him what he did, and he said he was a stylist. I thought, that sounds like a fun job. I like putting outfits together.”
BLANCHE MACDONALD FASHION MARKETING GRADUATE TALYA LEE TALKS TRAVEL, PR, GIRL POWER AND TORONTO'S RENAISSANCE
Public Relations maven Talya Lee is where effortless street style and old-school hustle come together. Following her love of the arts and honoring her wanderlust roots, she circled the globe after graduating from Blanche Macdonald’s Global Fashion Marketing Program, dipping her toes in the most exotic of locales. Today, with her feet firmly planted in Toronto’s bustling creative community and PR circles, Talya’s days are a whirlwind of fashion, events, travel, and collaboration amid Canada’s epicenter for the arts.
Streaming in via Skype from Toronto on a chilly afternoon, Talya’s signature mass of dark brown curls vie for a majority the screen as her metal, minimalist accessories glint in the sunlight that haloes her head and shoulders. Everything about Talya—from her posture to her grin—speak volumes about this genuinely cool and humble social media maven. Leaning in eagerly towards the screen, Talya offers greetings and kind words from her bare-lipped smile that immediately sets a tone of old friends catching up rather than a cross-country Skype call. Talking New York Fashion Week, Canada’s national treasure (hint: you probably know her too!), girl power and Toronto’s artistic renaissance, here’s Talya giving us an insight to her self-made, ultra-chic and creatively centered world.
Blanche Macdonald: A quick glance at your social media platforms tells us that you do a lot, but your main gig is PR.
Talya Lee: PR is my bread and butter and my outlet. The reality is that if you want to be doing something creative, it can be hard to make money. I found that with my role at Langton PR, it was a really great spot for me to be and I’m actually good at it! But because I have a great day job, I can be a bit pickier about the other projects I take on. Those vary from creative direction to styling to branding awareness and strategy; basically, whatever is needed visually. I’m very familiar with all kinds of art so I can connect to it in a lot of different ways. PR helps me translate the visual aspect into branding strategy.
BMC: Tell us about the PR work you do with Langton. What kind of events do you go to? What types of clients do you work with?
TL: Working at Langton has been a great learning experience. We focus largely on beauty and lifestyle brands and build multi-tiered initiatives. I myself get to straddle a couple of different roles such as Account Management as well as Social Media Strategies. Every day is completely different. Some days I’m planning a big event for a new product launch for key VIP media and other days it’s about driving a new social media campaign with influencers. We have been really lucky and worked over the years as a team and as individuals to build great initiatives around brands like Joico, Elizabeth Arden, Vita Liberata, and so many more. I think one very important lesson for all of us has been in learning the power of being a great team—working as a unit and not being afraid to get our hands dirty because the road to success isn’t always glamorous.
BMC: You must have made a lot of great connections so far in Toronto.
TL: It was a lot of pounding the pavement, but social media was really great for making connections and networking too. You can see someone’s gallery, for example, and you can immediately understand their hustle. I met a lot of people who I love to work with now just by reaching out over social media. The thing is, in this city everybody is a mover and a shaker, so it’s not weird to reach out to someone and say, ‘Hey, I love what you do. Can we connect?’ But I also did a lot of collaborations for free. As people started moving up in the world, they started taking me with them.
初次見到Yupin Tsai的人，都會立刻被她輕柔又有些害羞說話方式所吸引。這樣內斂的性格，却藏在她一頭紫紅色挑染短髮和高於眉梢的齊瀏海造型下，极具反差。 Yupin有著一顆樂於冒險，不安於現狀的心。她簡單又實事求是的處世以及學習態度，讓她成為深受老師喜愛的學生。
“我聽說有個朋友在這裡學習國際市場營銷的專業後，毅然決定來到Blanche Macdonald學習。其實Blanche Macdonald在台灣非常有名！”
來到一座新的城市生活，對於一個國際學生來說，最大的挑戰就是語言。每天放學後，Yupin都會專門留下和時尚營銷專業的系主任還有任課老師, Donna和Peggy 一同再復習一遍學習資料。這也讓她感受到學校的老師們對於學生非常的關心和負責。
畢業回到台灣後，Yupin很快就發現曾經在課堂里學到的知識，在她離開溫哥華後對她產生了很大影響和幫助。在BMC國際時尚營銷專業的學習給了她創業的自信，並且這影響著她每一天在自己創辦的電商公司 Nine to Night上的決策。憑藉著對台灣時尚文化的敏銳嗅覺和分析，她能夠有針對性的不斷滿足客戶們的需求。Yupin主要穿梭往返於泰國以及韓國兩地進行採購，並且通過社交媒體渠道建立與客戶們的聯繫，提升客戶忠誠度。在短短一個月之內，她就已經收穫超過3500個“贊”，並且這個數字還在不斷增長。
The rain-heavy clouds have only just swept past this city block and a crisp beam of winter sunlight now rays down upon the shop front of Vancouver’s Greenhorn Cafe. Blanche Macdonald Fashion Design graduate-turned-instructor and eponymous label owner Sara Armstrong ambles up the sidewalk, folded in to the dark cocoon of her coat, and we pause together to marvel at the timely turn of the weather. As we upright a couple of chairs outside, brushing off a few errant drops of water, our conversation turns to the magnificent line and craftsmanship of her jacket.
“I finished it just now, actually. I’d been feeling a cape, but I think I might stick with this,” Sara says with a humble shrug. Her shoulders are framed in angled raglan seams, sloping and structured all at once.
When she speaks, it’s with dream-like deliberation; every word—the right word—matters, her sentences themselves like sharp garments patterned and sewn with precision. “My style is a strange combination of fashion and sculpture,” she says, “though I actually feel that combination should be more common. It’s about transforming a two-dimensional to a three-dimensional form. I reference this a lot in my architectural seams. My background in sculpture has also been helpful in being a bit more fearless with materials.”
Sara received her B.F.A in Intermedia & Sculpture from the University of Regina, Saskatchewan, the province she calls home and the city where her foray into art-as-career first began. Though she ultimately decided that sculpture wasn’t the medium for her, her studies became the lens through which she developed her fashion aesthetic: Dynamically arching lines and intriguingly formulated silhouettes that have garnered international acclaim.
“When I was doing my degree,” Sara says, “I was focusing mainly on public sculpture. I thought, ‘Well, what do you do – work on one project for five years? How do you stay inspired through that?’” She smiles. “Fashion design is my own kind of public sculpture, I suppose. Everyone can take a piece, and what I want people to do is to make their own stories and life around them. I don’t think of them as these trendy one-season pieces. I want the people who own them to incorporate them into their lives.”
It’s no secret that inspiration works differently for every artist, so as I sip the foam off my latte I wonder aloud how Sara goes about conceptualizing, building and showing a collection. “Silhouette, shape and form always come first when I’m thinking of a theme,” she begins after careful consideration. “Then I think about what it sounds like or what kind of scene it would be in. From there it runs into runway, music, and video. All of those things together make a collection. I can’t say that I’d be interested in showing a collection if I didn’t have them all because they’re what bring it to life. It’s completely holistic.”
THE 101 ON YUPIN TSAI – BLANCHE MACDONALD INTERNATIONAL FASHION MARKETING GRADUATE BIDS ON BRIGHT BEGINNINGS
Anyone meeting Yupin Tsai is immediately drawn into her gentle soft spoken shyness. Her personality is tucked away underneath expertly clashed prints, with a touch of dipped fuchsia red hair tickling her shoulders. With her straight cut bangs landing just-so above her brow, Yupin is self-composed with an insatiable heart for adventure. Her simple matter-of-fact attitude landed her in the hearts of our instructors, where she became a cherished student.
“At Blanche Macdonald everyone is striving for you to succeed.”
With a dream of retail buying on her mind, Yupin chose a fashion school to set her course. With her heart seeking a new city and her desire to develop her independence, the decision was clear.
“I decided to choose Blanche Macdonald after hearing about the school through a friend who also took the International Fashion Marketing program. Actually Blanche Macdonald is quite well known in Taiwan!”
While settling into a new city, the greatest challenge as an international student was language. Each day Yupin would stay after class to review the class material with Fashion Program Directors and Instructors, Peggy and Donna. This allowed her to see the deep care and responsibility the instructors invested in their students.
“I felt so appreciative and touched at the number of hours Peggy and Donna sat down with me after class just to make sure they had all my questions answered so I was able to keep up with the class.”