Discover the stories that make up our Blanche World.
“Artel, in Russian, means an association of artisans living and working together. We brainstormed a whole list of names but I really felt that this summed up what we were about. We’re all artists, we’re all independent but we’re also a family. We’re a team, we all learn together.”
Ask Blanche Macdonald Pro Hair graduate Sandra Perovic what keeps her travelling from her Vancouver hometown for international hair competitions in Toronto and beyond, and her answer might just surprise you.
“When I was a student I really wanted to do some work experience at Moods,” explains Freddy. “I knew that Tania and her co-owner Chad Taylor would go to the major Fashion Weeks every season and that they’d compete at the Contessa Awards, which is Canada’s biggest hair contest.