The Revival of the Alex S. Yu Girl: Vancouver Fashion Week FW22

The Revival of the Alex S. Yu Girl: Vancouver Fashion Week FW22



Alex S. Yu, a Fashion Design Graduate, Blanche Macdonald Instructor, and a mainstay of Vancouver Fashion Week since 2014 made his triumphant return to the runway this April with his collection “Capsule 002.”  As the name would suggest, this collection serves as the introduction to Alex S. Yu’s new direction as a capsule-based brand. 


“The idea is to show that you can have colourful pieces that can last in your wardrobe that you can mix-and-match every season.”

“By creating a capsule I think I can take the season out of it and have some core pieces that people can buy all year long.  The idea is to show that you can have colourful pieces that can last in your wardrobe that you can mix-and-match every season.” 


“By creating a capsule I think I can take the season out of it and have some core pieces that people can buy all year long.”

This runway also heralded the reinvigoration of the Alex S. Yu girl.  Originally described as a dreamy girl who looks at life through rose-tinted glasses, Yu sought to imbue her with more confidence and sex appeal.  This reinterpretation of his brand went hand-in-hand with the inspiration for his F/W 22 collection, which draws from the art of Paula Rego and the fictional character Maddy Perez from HBO’s Euphoria.  Rego’s artwork centres around acts of female rebellion, ballerinas with their legs akimbo for example, while Maddy Perez is a character who possesses an unabashed self confidence. 

It is the sexiness and strength exuded by these two disparate references that propelled the Alex S. Yu archetype into a new age.  Capsule 002 was created to evoke the desire to free oneself from shackles. This celebratory freeing of the body is evident in the cutout details and laced-up ribbon detailing. 

With exciting opportunities on the horizon, and Capsule 003 already in the formative stages, the world salivates for what comes next from Alex S. Yu.     



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